Research & Analysis

Suprisingly few SMEs invest in research, relying instead, on gut instinct, and existing knowledge of their market to determine future strategies. This is fine - as long as their 'existing knowledge' is current and accurate, and 'gut instinct' proves true - most of the time. Some companies manage very well with this approach, but for others, it can mean the difference between success or failure.

Research is essential if you want to succeed             

Business decisions that are based on good intelligence and good market research not only minimise risk, but can help keep you ahead of your competitors - even identify new opportunities for future growth. It's just as crucial for new start-ups: you are more likely to attract potential investors with a well-researched business plan that demonstrates in-depth understanding of your target market. For example you might want to know:

• Size of industry
• Key players/competitors (market share, revenue, location, number of establishments, marketing approach etc.)
• Key trends
• Potential threats
• Potential collaborators
• Customer profiles (i.e. demographics: age, income, gender, employment etc.)
• Locations of customers/competitors (can use geographical mapping, to show locations, hotspots or any other data)

Why use our services?

For a start, nothing beats a fresh pair of eyes. As part of the process, we will test your existing assumptions, and theories against the facts. If your ‘gut feeling’ is the right one, the results will support this, if not, then we explain why. We have 15+ years research and analysis experience, working on a broad range of topics from market research, through to specialist projects (i.e. strategic assessments) for Law Enforcement Intelligence Analysis.

We are technically skilled in data analysis, manipulation and presentation, and in preparing management reports at the strategic level. We provide both primary and secondary research (qualitative and quantitative) and have access to a wide range of resources, including data sources, analytical tools and techniques - enabling us to provide an in-depth analysis of a given topic. If you have a specific research requirement, then please contact us with a brief outline of the project and we will get back to you.

We are competent users of i2 Analysts Notebooks (used by law Enforcement agencies around the world), geographical mapping and other analytical tools and techniques. We are also trained in both Operational and Strategic Intelligence Analysis methodology. If this is a service you are interested in, please contact us.